Santa Cruz County
CA

Agenda Item
DOC-2018-522
Approved with additional direction
Jun 12, 2018 9:00 AM

Consider proposed Santa Cruz County Strategic Plan for 2018-2024, and direct the County Administrative Office to return on June 26, 2018 with the final strategic plan for Board approval, as outlined in the memorandum of the County Administrative Officer

Information

Department:County Administrative OfficeSponsors:County Administrative Officer Carlos J. Palacios
Category:CAO - Board LetterProjects:Master Calendar
Functions:General Government

Financial Impact

None.

Board Letter

Recommended Action(s):

1.     Accept and file report on the proposed Santa Cruz County Strategic Plan for 2018-2024.

2.     Direct the County Administrative Office to return on June 26, 2018 with the final strategic plan for Board approval.

 

Executive Summary

The County Administrative Officer initiated a countywide strategic planning effort in Fiscal Year (FY) 2017-18. Throughout this process, called “Vision Santa Cruz County,” County staff have engaged with internal and external stakeholders through the use of surveys, employee mixers, community forums and focus groups. The information gathered was used to inform and develop the draft strategic plan elements and the proposed six-year strategic plan that has been attached for the Board’s consideration. The County Administrative Office will return June 26, 2018 with the final Santa Cruz County Strategic Plan for 2018-2024.

 

Background

The purpose of strategic planning is to establish a long-term vision for the County and set a course of action through (1) overarching focus areas and (2) specific goals and objectives. This requires assessing the current landscape and trends, engaging internal and external stakeholders, and drafting and adopting a multi-year strategic plan and a shorter-term operational plan, which would inform County budget development.

 

Staff prepared for this process by comparing existing models and formats in other counties and cities, reviewing department and subject-area plans, and receiving input on strategic plan development. This work led to the identification of five key strategic plan elements:

 

·              Vision - reflects the collective understanding of the ideal situation

 

·              Mission - identifies the County’s role in pursuing the community’s vision

 

·              Values - provide the foundation on which the strategic plan is constructed

 

·              Focus areas - represent strategic initiatives, which organize the goals of an organization into a limited number of categories or themes

 

·              Goals - provide generalized statements of what the community wants to achieve consistent with its vision

 

The Strategic Plan Steering Committee (SPSC) met weekly for several months to finalize the strategic planning process that has led to the development of these elements. This process has included internal and external engagement of the County’s numerous stakeholders through a variety of in-person, electronic and other methods. Engagement efforts began with employees in September and the community in November, which resulted in feedback from thousands of county residents and employees.

 

The SPSC took the data generated and distilled it into the draft vision, mission, values and focus areas presented to the Board on February 27, 2018. Community meetings, employee mixers, and surveys were then conducted to gather input from the community and employees to draft a set of goals in each focus area. The goals drew from numerous local community-based strategic plans and reflected the collective wishes and interests of thousands of county residents and employees who participated in the process.

 

To allow everyone an opportunity to consider and prioritize the draft goals, staff released an online survey in April that was kept open through May 4, 2018 and garnered over 800 responses. Staff sought to boost survey participation through various outreach methods, as described in the update provided to the Board on May 8, 2018. Our strategic planning facilitator, Angela Antenore, also facilitated small group meetings with employees at the end of April to solicit their overall impressions of the draft goals. These focus groups provided important feedback for refining the plan’s elements.

 

Analysis

The survey conducted in April allowed respondents to agree, slightly agree, slightly disagree, or disagree with each goal, and subsequently asked respondents to rank each goal in order of importance to the respondent. Over 800 people took the survey (~40% were County employees). On average, each goal scored over 81% agree/slightly agree, with each of the 24 goals scoring at least 79% agree/slightly agree.

 

The table below demonstrates an overall endorsement of the draft goals.

 

Average Agreement (%) on Proposed Goals

 

Agree

Slightly Agree

Slightly Disagree

Disagree

All Goals

72.7%

18.7%

5.1%

3.5%

Health & Safety

73.2%

18.0%

5.3%

3.5%

Housing

64.0%

20.9%

7.0%

8.1%

Transportation

71.0%

19.9%

5.5%

3.6%

Economy

73.3%

19.2%

5.3%

2.3%

Environment

80.6%

13.7%

3.5%

2.2%

County Ops

74.1%

20.6%

4.1%

1.2%

 

The results of this internal and external engagement affirmed the direction of the draft goals and allowed staff to refine the elements and prepare the proposed strategic plan that is attached. The County Administrative Office will return June 26, 2018 with the final Santa Cruz County Strategic Plan for 2018-2024.

Meeting History

Jun 12, 2018 9:00 AM Video Board of Supervisors Regular Meeting

1) ACCEPTED AND FILED report on the proposed Santa Cruz County Strategic Plan for 2018-2024;

2) DIRECTED the County Administrative Office to return on June 26, 2018 with the final strategic plan for Board approval; and additionally

3) Directed staff to insert under Behavioral Health, the words "and lessen community impacts"

RESULT:APPROVED WITH ADDITIONAL DIRECTION [UNANIMOUS]
MOVER:Ryan Coonerty, Vice Chair, Third District Supervisor
SECONDER:Bruce McPherson, Fifth District Supervisor
AYES:John Leopold, Zach Friend, Ryan Coonerty, Greg Caput, Bruce McPherson

Discussion